Posted 07.03.2021

In the fight against coronavirus, maintaining social distancing is everyone’s responsibility. The Health & Social Care's (HSC) Distance Aware campaign aims to remind people of the need to maintain social distancing through the use of the Distance Aware Shield.

While the general public has made a conscious effort to abide by the social distancing guidance, as with anything fatigue sets in. And with the rollout of the COVID-19 vaccination programme well underway there are fresh concerns around complacency. These concerns coupled with the increased anxiety of many, especially those in vulnerable groups, around contracting the virus is where the ability to offer a polite prompt to maintain distance has been welcomed.

There is a particular focus on distributing the campaign badge to those who are clinically extremely vulnerable and those who work with vulnerable people, including carers, and health and social care workers.

Read more and share these resources across your communication channels to promote the Distance Aware message